The “story” format seems to be appearing everywhere now hint hint Instagram, Facebook Messenger & of course Snapchat.
What is it that makes the format work so well?
Connection — Most stories are filmed with the front facing camera creating a personal 1-on-1 feel between the creator and the viewer.
Vertical — First off I love the vertical angle for a number of reasons but it just feels right, in terms of stories it works wonders and changes the way the story is told resulting in this unique media.
Ordering — As stories are shown from the oldest to newest clip you get to watch moments unfold which is a big change from algorithmic/time based feeds like Twitter which chop up messages designed to be consumed in ascending order.
It seems like more and more people are creating stories with value — however the content itself is different for each creator, but which style is the most engaging?
The aim of this podcast is to find an answer to this question!