Every week Join Christopher Menning On The Back Bar as he interviews industry leaders and experts in the world of bartending, cocktails, wine, and spirits. Be part of the discussion as we cover a wide range of topics and trends on the subject of alcohol. From craft cocktails, bartending advice, and how to taste spirits. If you are a bartender, sommelier, brand ambassador, whiskey aficionado, or frankly just like a good beverage then welcome to your new home for drink news, storytelling, insight, and entrepreneurial advice. The drinks world has become one of the most exciting and innovative industries in the world, and its time we learned more about it.
"My team has followed Donald Miller and the StoryBrand framework for a couple years now. We've been applying it to our clients and watching them grow. Since it's a starting point in our marketing work, we make sure they have a copy of this book. It lays the framework out in simple form. Just start reading & doing." Review by Will Waltrous.