The Transaction

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.

Seeking guests who are innovative B2B SaaS leaders in sales, marketing, or operations, with proven success in go-to-market strategies and a deep understanding of frameworks like ABM, PLG, MEDDIC, or MEDDPICC, ready to share actionable insights and real-world success stories that drive revenue growth.

Note: Guest insights are created with AI assistance.