The New GTM Playbook: Winning in the Margins for B2B Tech
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About The New GTM Playbook: Winning in the Margins for B2B Tech
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The traditional GTM Playbook is under attack as new, innovative motions emerge in B2B tech. Join James Kaikis, Chief Revenue & Experience Officer at TestBox, as he interviews b2b operating experts redefining the playbook by ‘winning in the margins’—tactics that focus on incremental innovation and leveraging non-obvious advantages. Tune in to stay ahead in the ever-changing world of go-to-market strategies in B2B tech.
What kind of guest might make a good fit?
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We are seeking guests who are B2B operating experts, innovative leaders, or strategists in the tech industry, who can share insights on redefining the traditional GTM playbook by leveraging incremental innovations and non-obvious advantages to excel in B2B tech markets.
Note: Guest insights are created with AI assistance.