STARTUP or SHUTUP! : Startup Playbook for Founders & Creators

Business growth and go-to-market strategies for creators, startup founders, and indie builders. STARTUP or SHUTUP! is the zero-fluff entrepreneurship podcast where host Colin Fraley trades highlight reels for real playbooks: how guests found their first customers and fans, validated product-market fit (PMF), built repeatable go-to-market (GTM) motions, and scaled revenue without the guru noise.

Each episode breaks down what actually worked—customer acquisition, audience growth, pricing and packaging, sales systems, partnerships, sponsorships, community funding, and launching offers that convert. You’ll hear the wins, the face-plants, and the “SHUTUP!” moment when the strategy clicks and momentum finally shows up. If you’re a creator, influencer, DJ, artist, party promoter, indie founder, tech builder, or investor looking for practical business growth tactics, this show is for you.

Episodes drop every other Tuesday morning. Powered by PeerFounder.com.

Keywords: diary of ceo, business growth, go-to-market strategies, go to market, GTM, product-market fit, PMF, entrepreneurship, startup podcast, indie founder, creator economy, audience growth, customer acquisition, first customers, first fans, marketing strategy, sales strategy, pricing strategy, offer creation, product launch, growth marketing, demand generation, partnerships, sponsorships, brand deals, community funding, crowdfunding, bootstrapping, venture capital, fundraising, founder stories, startup lessons, startup playbook, business systems, scalable systems, operations, revenue growth, monetization, creator monetization, influencer marketing, event promotion, sell out events, ticket sales, digital products, online business, solopreneur, side hustle, tech startup, B2B SaaS, DTC, personal brand, content strategy, distribution, retention, conversion rate optimization, CRO, lead generation, pipeline, positioning, messaging, market validation, MVP, traction, growth tactics, startup growth, creator business, founder mindset, building in public, startup investing, angel investing, business podcast, marketing podcast, sales podcast, startup advice, startup strategy, go-to-market plan, GTM playbook, PMF framework, growth systems, scaling a business, founder-led growth, community building, brand strategy, business development

Interested in voices who can shed light on the intricacies of achieving product-market fit, executing effective go-to-market strategies, and scaling revenue in the startup and creator spaces, particularly those with firsthand experience in customer acquisition, community funding, or launching high-converting offers.

Note: Guest insights are created with AI assistance.