Lean Mean Marketing Teams | CMOs discuss Modern Marketing Team Structures, Agile Marketing and Leadership Lessons

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading Chief Marketing Officers (CMOs), authors and experts at the top of their game. In today’s challenging economic climate, marketing leaders are asked to do the impossible. Drive a company growth agenda with fewer resources, a stagnant or reduced budget, rising costs, and a tight labour market. To achieve this, marketing leaders must re-think how they design, align and optimise their most significant asset, their marketing team. In this podcast, you’ll explore the agile marketing practices, dynamic marketing team structures, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. You'll learn ways to optimise your marketing team so that you can do more with less or do less better, break down silos and build an enviable team culture. You'll also learn how leading CMOs organise and develop their teams to create a competitive advantage. You'll dive deep into Agile Marketing - from Scrum to Kanban to Scrumban and Lean Process Redesign. You'll discover how to get started and scale your efforts, so your team can become more customer-centric, responsive, cross-functional, and efficient. This podcast will provide invaluable insights for Marketing Directors, CMOs, Chief Customer Officers (CCOs), Chief Experience Officers (CXOs), Marketing Managers and aspiring marketing leaders from Marketing Operations, Content, Digital Marketing, Brand Marketing, CX, Product Marketing, and other Marketing functions. This is your must-listen podcast if you’re a marketing leader looking to enhance your marketing leadership and boost your team’s capability. Host Ty Hayes is an award-winning former Chief Marketing Officer (CMO) turned business founder who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university.

Looking for guests that are Chief Marketing Officers (CMOs), authors, and experts in the field of marketing leadership and team structures. We want to hear from those who have successfully navigated the challenges of driving company growth with limited resources, reduced budgets, and a tight labor market. Guests will share their insights on agile marketing practices, dynamic team structures, leadership, and culture, providing invaluable tips for Marketing Directors, CMOs, Chief Customer Officers (CCOs), Chief Experience Officers (CXOs), Marketing Managers, and aspiring marketing leaders. Hosted by Ty Hayes, an award-winning former CMO with a track record of building and leading top-performing marketing teams. Don't miss out on this must-listen podcast if you want to enhance your marketing leadership and boost your team's capability.

Note: Guest insights are created with AI assistance.