B2B Marketing Futures
Info
About B2B Marketing Futures
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Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
- Creative performance in paid social
- Account-based marketing (ABM) and smart segmentation
- Product-led growth (PLG) and shifting from capture to creation
- AI-powered campaign workflows and marketing ops
- Attribution, measurement, and marketing diagnostics
- Sales-marketing alignment and go-to-market execution
- Tactical experiments across TikTok, YouTube, Google, and Meta
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
What kind of guest might make a good fit?
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Looking to interview innovative B2B marketing leaders who are adept in deploying AI-driven campaign strategies, mastering account-based marketing, and aligning sales with marketing to drive robust go-to-market executions.
Note: Guest insights are created with AI assistance.