Nili G.

About Nili G.

The Core-4 introduces a winning framework and a unique mindset for the success of any venture through vision, core values, mission and promise. It proves its impact through case studies of well known tech brands, conversations with startup CEOs, and the author's personal experiences as a founder and of working with global tech brands.

Startup stories that are shared include examples from Netflix and Airbnb, Wix, GlassesUSA, SimilarWeb, Kaltura, Datorama that spent years in survival mode before becoming the inspiring companies they are today.


Nili Goldberg is a passionate entrepreneur, marketer, and university professor.
After working as a strategic marketer and leading product launches in the corporate world, Nili launched her first startup in 2009 with the vision that social media would change the world of brand ambassadors and influencer marketing. The startup was one of the first to manage influencer campaigns for leading marketing agencies and brands worldwide like MediaCom and global brands like GSK, Clinique, and P&G. Later, she turned her “Lifestyle CMO as a service” business that utilizes the FAASTR alignment strategies into an agency that connected fast-moving startups of diverse verticals with fractional CMOs in order to brand and launch the startups’ marketing efforts.

Her passion for teaching through experiences has been part of her professional life since 2007. She’s taught entrepreneurship and marketing university courses at Reichman University, Yeshiva University, as well as conducted workshops in leading global accelerators like Techstars and leading University programs like the Princeton Startup Immersion Program.
Nili holds a master’s degree in International Relations, served in an elite intelligence unit of the Israeli army, is a guest speaker at international business schools, and mentors in leading entrepreneurial programs like Techstars.

She lives with her partner Jonathan, is the mother of Michal and Amalia, a stepmom to Shai and Lee. Balancing her roles as entrepreneur, marketer, author, partner, mother, and stepmom, Nili finds fulfillment in nature's embrace, prioritizing outdoor adventures on snowy mountains, beach breaks and desert sunsets with Jonathan and their four girls.