SIMON DALLEY

Digital Strategist, SEO Trailblazer, Community Builder and Advocate for Mental Wellbeing

About SIMON DALLEY

Simon Dalley is a digital marketing pioneer with well over two decades of experience in SEO, content strategy and online growth. As the founder of GrowTraffic - an award-winning UK agency built on transparency, performance and a healthy dose of irreverence - Simon has helped hundreds of businesses thrive online by blending technical precision with authentic storytelling.

But Simon’s impact goes well beyond tactics, analytics and algorithms.

A proud Lancastrian, he’s deeply invested in place-making - revitalising communities through digital innovation, heritage and local collaboration. As Chair of the Bacup 2040 Board, he’s spent the last six years helping shape the future of one of Lancashire’s most characterful and deprived towns, including converting a 175-year-old church into a next-gen digital hub.

He’s also a passionate advocate for men’s mental wellbeing, co-founding The Let’s Talk Project, a CIC offering emotional support services in underserved areas. For Simon, mental wellbeing isn’t a side note - it’s central to how we build sustainable businesses, stronger teams and more compassionate societies.

With a growing focus on digital equity, Simon believes access to opportunity shouldn’t be limited by geography or background. He works with colleges, councils and community groups to ensure that digital skills, devices, tools and infrastructure are open to all.

Simon’s career has taken him from marketing juggernauts like WeBuyAnyCar, UKFast and Skiddle to co-owning a sustainable kitchen door business (yes, really) and even formerly breeding rats and being the first person to breed a variety of rat known as a blue variegated down under dumbo rex. Today, he brings that same entrepreneurial grit and curiosity to every project, whether he’s helping a startup scale, supporting community-led regeneration or exploring how AI can be used for good.

Simon speaks regularly about SEO, AI, leadership and community impact - and does so with a rare mix of humour and sometimes brutal honesty.