Eric Bechtel

About Eric Bechtel

Founder and President of IdeaQuest
A proven sales and marketing executive with 30+ years of experience in developing and implementing integrated sales
and marketing programs within the sports, entertainment, media and technology industries, Eric Bechtel launched IdeaQuest LLC in October 2001. Known for his extensive industry relationships and rolodex, Bechtel has assisted Fortune 500 brands, professional athletes, entertainers, broadcast talent, media companies, league and team properties navigate the intersection of sports, entertainment, media and technology to create value and drive revenue streams.
Recent successes stories include:
•Developing and negotiating American Family Insurance’s first professional sports naming rights deal with the MLB’s
Milwaukee Brewers; American Family Field in 2021
•Introduced, negotiated and executed the marketing partnership between Shaquille O’Neal x The General Insurance
•Represented Circuit of the America’s (COTA) and delivered $22m in new revenue through partnerships with
Ascension Seton, Germania Insurance, Valero, Lexus and Geico
•Development of Johnson Controls first-ever enterprise strategic sponsorship and business development plan
•Negotiation and execution of Johnson Controls founding partnership with the Milwaukee Bucks at Fiserv
•Forum and the Deer District creating their current Global Showcase
•Introduced, negotiated and executed the clothing lines partnership between Blake Shelton and Lands’ End
•Austin Bold – USL franchise –delivered the largest Kit deal in USL history with Ascension Seton
•Launch of American Family Insurance’s signature PGA Tour Champions event hosted by Steve Stricker in
•Madison, WI entitled the American Family Insurance Championship which has raised $20M+ for local charities in the
first seven (7) years
•American Family Insurance’s landmark partnership with The Players’ Tribune and first post-career partnership with
its founder and Baseball Hall of Famer; Derek Jeter
•Launch of X10 Capital as an LP and strategic advisor to the founding partners