Rachael Baird

Brand Design & Creative Marketing *for businesses that have outgrown “good enough”.

: Studio Flur specialises in visual identity and brand voice, developed together. After a decade living and working in Paris, owner Rachael came back to Scotland with a view that good brand design needs to feel true to the person behind it. That takes time, care, and someone who understands that cultural nuances and human details are what make a brand actually connect with audiences. Most brand designers hand off to a copywriter. We don't. Your visual identity and your brand voice are built by the same team, in the same process, at the same time. That's why Studio Flur brands feel cohesive at every level, from a logo to a caption to a client proposal. All designed to work together, all unmistakably yours. I'm Rachael, the brand designer, copywriter, and consultant behind Studio Flur. Alongside a small specialist team, we work with businesses at every stage. Whether you need a complete identity built from scratch, an honest audit of what you've already got, or a professional perspective on where your brand needs to go, there's a way for us to work together.