James daSilva

About James daSilva

I’m a B2B editor, writer and content strategist who’s worked with some of the largest business associations for over a decade on newsletters, blogs, white papers and other editorial and content marketing content — all designed to inform and delight key decision makers while spurring them to action.

I've also worked a hybrid or remote schedule since 2009, and I've led small hybrid/remote teams for over a decade. And I did this while editing SmartBrief on Leadership for 10 years -- a 200,000-subscriber email on leadership and management.

As a podcast guest, I can speak authoritatively on:
-- The value (and challenges) of leading remote/hybrid teams, and not just from a pandemic perspective.
-- How to develop employees when there's no obvious promotion available.
-- Why B2B content is so valuable as a brand enhancer and even for direct business growth.
-- The value of advocating and sponsoring people at work, and why so many people confuse that with mentorship.