Nanci Sherman

About Nanci Sherman

Nanci Sherman helped invent the lifestyle hotel concept, which morphed what successful businesses around the globe refer to as the "Experience Economy." Having created and run some of the more iconic hotels and resorts in the country, Nanci learned firsthand what it takes to be the best at what you do in terms of profits, social media, and market share. She consistently brought over twenty hotels to the number one spot in their marketplace, even out of bankruptcy. She led her last hotel to #2 best hotel in the USA, out of 50,000 catering to the most demanding clientele.

Windstar Cruises brought Nanci in to rewrite their Standard Operating Procedures, and they won the best luxury cruise line in the world the following year. She has reinvented what is essential for a customer’s journey to end up at your door. She consulted on leadership and motivation on three continents. Nanci is an author, Self-Enrichment and Leadership Coach, and a Hotel Revolutionary. Her mantra is: To be outstanding, first you must stand out. She teaches how.

Here is your competitive edge - what they don't teach you in business school. How to Win at Business: Transform Your Business from a Maze to Amazing from other influential business books is that it opens our eyes to how successful a leader can be when they master their blind spots. Nanci's background is in luxury hospitality, where expectations are exceptionally high, and competition is fierce. We all hope for flawless execution from our employees. All too often, they may not disappoint customers but cannot rise to occasions of greatness. Nanci celebrates the Experience Economy in this book and how to achieve that in the eyes of all stakeholders. Leaders, take note. Happiness, uplifting others, is the most excellent strategy of all in any business environment. Happiness runs the gamut of relief to ecstatic engagement, and this book shows how.

Learn what they don't teach in business school: How to transform Standard Operating Procedures into Stellar Operating Procedures. Only businesses that operate in the Experience Economy find themselves in the top three spots in their respective industries. Think Coca-Cola, Starbucks, Disney. The priority of any business is to create an emotional component that attracts for life and the talent to delight them beyond what your competitors know how to do. That is what will take your profits to unprecedented levels.