Diane Kubal, MSOD

About Diane Kubal, MSOD

Here's a secret about running a successful consulting business: The more you customize, the less you earn.

After 25+ years building a talent agency and member network connecting thousands of consultants with corporations, I kept seeing the same pattern: smart consultants trapped in the customization cycle. Every engagement tailored. Every session unique. Every client getting "bespoke" solutions.

It kills their pricing power—and undermines their authority.

That's why I founded Fulcrum Course Creation—to break consultants, trainers, and coaches out of the customization trap. My approach productizes their expertise into branded, repeatable programs that take less time to deliver and produce superior, research-backed results.

My message to consultants is this: Claim your authority. Become THE expert with THE solution—not just another consultant for hire. Redesign your program delivery so you can work smarter, not harder—and charge premium rates for solving real business challenges.

Most consultants leave $250K+ on the table. My clients easily 2x, 3x, or 4x their revenue by making this shift. They work a fraction of the time while charging premium rates—and their clients get the lasting results they're looking for.

What changed: They stopped selling time and started selling transformation through a delivery method that leverages how real behavior change happens.

Podcast topics for transformation consultant audiences:

1. Over-customizing undermines your expertise and kills your pricing power. What to do instead.
2. Increase your reach, impact, and profit without working more or hiring a team
3. Clients don't want more face time—they want you to solve their business problem (and they'll pay more for it)
4. Create programs clients actually finish—with measurable behavior change
5. The identity shift that turns consultants into sought-after authorities

Based in: Naperville, Illinois
Industries: Independent Consulting, Leadership Development, Organizational Development, Skills Training, Executive Coaching