Ruud van Gerwen

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Market a niche solution on a tight budget to a global audience

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About Ruud van Gerwen

I work at FRISS. The unique provider of Trust Automation solutions for P&C insurers. We deliver instant confidence and understanding of the inherent risks of all insurance customers and interactions based on real-time, data-driven scores and insights. Our Trust Automation Platform allows you to confidently manage trust throughout the insurance value chain – from the first quote all the way through claims and investigations when needed. Thanks to FRISS, trust is normalized throughout the organization, enabling consistent processes to flag high risks in real time.

I have years of experience working for solution providers in the insurance ecosystem. After my studies, I always had positions that kept me close to trends and developments in the industry. With my open mind and social skills, FRISS welcomed me in 2016 to become the linking pin between product management, sales and the marketing department. Over the past years, as Head of Global Marketing, I helped FRISS expand successfully to over 45 countries, first bootstrapped, later on landing their Series A & B and manage 2 acquisitions from a marketing perspective.

Besides working as Head of Global Marketing | Linking Pin at FRISS, in my spare time you will probably find me playing the trombone or doing some running. And by the way…being a historian in a software company does work out.

Topics

  • Insurance fraud
  • Marketing strategy
  • Marketing