Rachel Smith

Owner Of Community Card Playbook and Big Sky Automation Services - We help others learn how to utilize direct mail to help small business owners.

: We are a local marketing agency built on one simple belief: small businesses deserve marketing that actually works and feels approachable. When we first started, we focused heavily on digital services like websites, automation, and reputation management. While effective, we quickly realized how difficult it was to build real relationships with business owners through digital-only marketing.

That experience led us back to direct mail. We saw that physical mail created stronger connections, higher trust, and easier conversations at the local level. From that insight, Community Cards were born.

Community Cards are shared direct mail postcards where multiple local businesses advertise together on one mailer. Each business receives category exclusivity, making the offer simple, affordable, and easy to say yes to. It allows businesses to stay visible in their community without large ad budgets while creating a predictable system.

As our agency grew, others began asking how we were doing it. That’s when we created the Community Card Playbook. The Playbook teaches people nationwide how to launch and run their own shared advertising cards in their local towns. We provide step-by-step guidance, scripts, templates, live coaching, and community support.

Our mission is to be the connector, helping people build local networks, support small businesses, and create sustainable income through community-first marketing.