Kevin Jordan – Founder & CEO
Sport Balance, Inc. | Creator of the Maxxx App
Kevin Jordan is a visionary entrepreneur who founded and operated community mental health and substance abuse clinics in Pittsburgh and Chicago starting in 2012. A former student athlete, and former NFL agent who brings a rare blend of experience in elite sports, behavioral health, and technology. He is the Founder and CEO of Sport Balance, Inc., the company behind the Maxxx App—the world’s first socially connected, mobile-first platform built at the intersection of mental fitness and athletic performance for student-athletes.
Kevin’s career spans multiple high-impact industries. Kevin has consistently championed solutions that bridge mental wellness and performance. His on-the-ground experience supporting mental health across diverse communities has given him deep insight into how emotional resilience and mindset shape outcomes—on and off the field.
As a former athlete and certified NFL agent, Kevin understands the pressures athletes face at every level. His firsthand exposure to the grind of performance, recruitment, injury recovery, and public expectation drives his mission to equip today’s and the next generation of athletes with tools that go beyond physical training. With Maxxx, he’s leveraging sports psychology, culturally relevant content, AI, and mobile technology to create an environment where athletes and their support system can develop confidence, leadership, focus, and mental toughness—from youth sports to the elite level.
Kevin’s deep roots in professional sports, combined with his leadership in healthcare and innovation, make him uniquely positioned to reimagine how mental performance is built, measured, and supported. His goal is not just to modernize how athletes train mentally, but to redefine how coaches, recruiters, and teams evaluate and develop talent—with mindset at the center.
Under his leadership, Maxxx is quickly becoming a transformative force in the world of sports and athlete development. Kevin continues to drive this movement forward with the belief that mental fitness is the next frontier of competitive advantage—and every athlete deserves access to it.
