Tony Beck

About Tony Beck

Tony's life transformed through Native American ceremonies, including sweat lodges in Detroit, Sundancing, and vision quests in South Dakota with a traditional Lakota family. He views the bison as sacred—central to Wakan Tanka (the Great Spirit)—and credits these rituals for his drive. His business culture reflects this: staff participate in sweat lodges, fostering relentless work ethic (7 days/week, 16 hours/day). Tony embodies a "cowboy mentality": live on your terms, work outdoors, master your craft, and prioritize fats over carbs/sugar for vitality and testosterone.