Cody LaHoste

About Cody LaHoste

I’m the founder of BeamPath, a clarity-first go-to-market consultancy for overwhelmed founders and executives who can’t quite explain why growth keeps slipping through the cracks.

After 15+ years and 500+ engagements with B2B teams across industries and stages, I kept seeing the same pattern: revenue rarely stalls because of bad products or weak sales/marketing efforts. It stalls because buyers hear different value stories from go-to-market teams, so they struggle to form a clear mental model or feel confident saying yes.

I help leadership teams save their sales by finding and fixing hidden go-to-market gaps and handoff breaks. BeamPath’s One Story Sales System helps companies build a clear, repeatable value story that survives internal translation, from first touch to renewal.

On a podcast, I talk about:
– Why strong products still stall (and why so many deals die in “no decision”)
– The invisible GTM gaps killing deal flow (and why AI won't solve them)
– How to build one story buyers “get”
– The psychology behind alignment, miscommunication, and drift
– How founders can reclaim clarity when growth feels chaotic
– The challenges and triumphs of being a neurodivergent entrepreneur

Part strategist, part storyteller, part systems-builder, I make messy growth problems feel human, solvable, and genuinely interesting.

Outside of BeamPath, I’m a storytelling nerd, trail wanderer, and unapologetically neurodivergent operator who loves cracking the patterns inside complex teams and turning them into simple, usable playbooks.