Sandrine
Multicultural / Diversity Marketing and how to leverage it to grow your business
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As a second-generation immigrant and Founder/CEO of Mikado International, I specialize in multicultural marketing, connecting brands with diverse audiences. With 20 years of expertise, I help businesses authentically engage the 40% of Americans from multicultural backgrounds. With USA soon becoming a minority-majority, it is important to understand the cultural intricacies of each cultural / immigrant segment in the USA, as these are the growing segment of consumers, and marketers need to understand them.