Tina Marie Farrington

Strategic marketing and sales leader with 10+ years driving B2B, SaaS, and consumer growth through go-to-market strategies, digital marketing, e-commerce, and product positioning.

About Tina Marie Farrington

: Strategic marketing and sales leader with 10+ years driving B2B, SaaS, and consumer growth through go-to-market strategies, digital marketing, e-commerce, and product positioning. Key Achievements: Orbweaver: I drive brand awareness and market penetration by defining clear product positioning and messaging that highlights value, differentiation, and customer engagement across the buyer journey. I partner with executive leadership to translate launch strategies into revenue execution, equipping Sales with the tools and enablement needed for scalable growth. I lead release strategies and product communications while aligning Product, Sales, and Marketing teams to ensure successful launches and adoption. Additionally, I develop customer-facing and enablement assets and establish standards that translate technical capabilities into practical workflows that accelerate customer success. Alkazone: Doubled Amazon sales with targeted ad campaigns; led website revamp, product videos, and multi-channel marketing. My Bark Ranger: Grew bookings 40% and social following 75% in 90 days via content and engagement strategies. EY: Drove GTM for 20+ tech products (99% adoption); hosted global webcasts reaching 27K viewers (98% satisfaction). NICE Actimize: Increased pipeline 22%, demand gen 35%, and cut CPL 25% through optimized campaigns. KPMG: Boosted enrollment 40% with lifecycle marketing; reduced CPL 25% and lifted email engagement 40% via data-driven tactics. Passionate about converting insights to action, aligning marketing/sales teams, and delivering measurable brand + revenue growth.