David Henzel

About David Henzel

I am the CEO of upcoach, a platform built especially for group coaching, and a veteran entrepreneur who has been building in the SaaS and E-com space for over 20 years. I had multiple exits including MaxCDN.

My passion is to help individuals and their organizations reach their full potential.

Aside from upcoach I have a small portfolio of startups including LTVplus, (Modern Business Process Outsourcing) TaskDrive (Sales Development) Shortlist.io (SEO Agency), 50saas (Laravel app Marketplace), and my passion project Managing Happiness (Peak Performance Group Coaching).

I have been bootstrapping businesses for the past 20+ years and I must admit, it has been an amazing ride!

I’m originally from Germany, but always had the dream of living in the States — Los Angeles in particular. I loved the city and was fascinated by the startup culture that was happening in the US.

Since nothing was happening on the startup front in Germany, I sold my e-commerce business in 2008. That way, I had enough money to get my investor visa for the US. Together with my wife and our two doggies, I moved to Los Angeles where I co-founded MaxCDN.

After a successful exit, we decided to move back to Europe to be close to family.

After MaxCDN, I wanted a change and decided to focus on a people business (Talent as a Service) and not on tech/SaaS for a while. I started LTVplus with my business partner GQ and acquired TaskDrive from my old business partner Samir.

I’m also an investor/advisor in several startups.