Bianca Eid
Yoni: The App That Makes Period Products Free (and Worth Scanning)
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Yoni is an app-first femtech platform making period products free. Users scan QR codes on Yoni packaging or barcodes of every day period products to earn points while track their cycle, and unlock rewards; partner brands fund the access to free product. The engagement is cycle-aware (built around the menstrual phases), so it’s useful for women and measurable for brands. Co-founded by siblings Bianca & Michael Eid, Yoni is piloting campuses and workplaces to prove a new way to pay for essentials—without putting the cost on women.