Jess Foster

Veteran, Lifestyle + Mindset Coach, Advocate of Women's Confidence.

: I’m a veteran, lifestyle and mindset coach, and an advocate for women’s confidence. I help women strengthen their mindset, build supportive habits and routines, overcome self-doubt, and step into their most capable self—both mentally and physically—with confidence.

Drawing from military experience and coaching principles, I bring practical tools, honest conversation, and real-world perspective to every discussion.

My journey began as an underconfident teenager with little self-belief. Joining the Royal Air Force became the catalyst that helped me discover my true capabilities. Through personal training, CrossFit coaching, event hosting, speaking, and mindset coaching, I now support women in making powerful inside-out shifts that transform their lives. My story is rooted in resilience and growth, and I share it to help others see what’s possible for them too.