Lawrence Sanders

About Lawrence Sanders

My name is Lawrence Sanders. I've been in the sales business for nearly 30 years -- long enough to have discovered, the hard way, that success is sales is a decision, not a wish.
And like a lot of people in the sales profession, I started out over-confident and under-prepared. I was taught what to do, but not how to do it, effectively. So, I tried every trick in the book, even the unethical ones. Still, my performance was sub-par. Each day, I'd grow increasingly frustrated by the lack of sufficient sales and income. I wished I could do better until, finally, I decided I would.

I was raised Christian, a faith that requires putting others ahead of self. So, I started studying consumer behavior, in general, and that of my customers, in particular. I watched, listened, and discovered what prompted objections, delayed decision-making, and unreasonable price-bargaining. In time, I learned how to think through the sale -- linking so well customer interests and product/service value that the result became win-win relationships at ideal price points. Better than gimmickry, strategy. Better than being over-confident to the point of cocky, being worthy of respect beyond that generally expected in the business of sales.

Over the years, I have used my discovered "sales principles" in varied types of retail establishments -- from those selling mattresses and women's shoes to those selling high-end cars and time shares, just to name a few. In every business, I became a top seller within weeks. Frustrations waned and earnings escalated. And I'm now looking to help others achieve the same.