jon czeranna

I help small businesses uncover and articulate their competitive advantage to better connect with their customers, stand out from competitors, and grow their businesses.

: Jon is the Co-Founder of Wit & Craft and creator of The Brand Lab™, where he has dedicated over 20 years to helping small businesses uncover and articulate their competitive advantage. Through his proprietary Brand Positioning Framework, he guides ambitious entrepreneurs to better connect with customers, stand out from competitors, and command premium pricing. His passion lies in empowering businesses to stop competing on price and start owning their market.