Jessica Judd

Where Data Dates Creativity — and They Actually Click. CMO and Brand Strategist helping brands build campaigns that connect purpose, performance, and people.

: Where data dates creativity – and they actually click.
Jessica Judd is a Chief Marketing Officer and Brand Strategist with more than 20 years of experience helping companies build brands that connect people, purpose, and performance. She’s led marketing for startups, scaling businesses, and Fortune 500 organizations—always with one focus: creating campaigns that don’t just look good, but work.
As the CMO of Smart Resources, Jessica oversees multiple brands across staffing, HR, and consulting, driving integrated marketing strategies that fuse analytics, storytelling, and human psychology. Her approach blends the science of data with the art of emotion, ensuring every campaign is both intelligent and impactful.
Jessica is also the Founder of Branded Differently, a startup where education meets expertise. Through Branded Differently, she helps professionals and business owners learn how to think, act, and market like brand strategists—bridging the gap between knowing and doing.
Originally from Australia, Jessica brings a down-to-earth, people-first approach to everything she does. She’s a proud grandma of two, a Harley-riding free spirit, and a firm believer that great marketing—like life—is equal parts grit, grace, and good storytelling.
When she’s not building brands or leading teams, you’ll find her exploring new roads, sharing stories on The People People podcast, and reminding others that real connection will always outperform clicks.