Lisa Carrol

About Lisa Carrol

Lisa Carrol is the founder and CEO of LIVLY, a premium baby clothing brand born from her personal journey as a mother to twin girls, Liv and Lilly, who were born prematurely with sensitive skin. On a mission to create clothing that would be both gentle and protective, her search took her to Peru, where she discovered 100% Pima cotton—a fabric known for its unmatched softness and purity.

In 2011, Lisa launched LIVLY with its first store in Stockholm, Sweden, a brand focused on delivering exceptional comfort and quality for newborns and children. Today, LIVLY offers a curated selection of baby clothing, gift sets, accessories, and more—each piece thoughtfully designed to support the health and happiness of babies while celebrating life’s precious moments. Before founding LIVLY, Lisa played basketball at Fordham University, where she developed the resilience, discipline, and drive that would fuel her entrepreneurial journey. These qualities helped her build LIVLY into a trusted brand that blends thoughtful design with exceptional softness and quality.

Lisa’s dedication as a mother remains central to LIVLY’s mission to create clothing that prioritizes both comfort and care for babies’ delicate skin. She remains dedicated to ensuring each product supports the health and happiness of little ones around the world.