Kristina Coughlin
Creator marketing leader helping brands turn influencer content into measurable business results.
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Kristina Coughlin is the General Manager at AdParlor, a creator-first performance agency helping brands turn influencer content into measurable growth. With over 16 years of experience leading high-performing teams across agencies and Fortune 100 companies, she has built and scaled multimillion-dollar creator programs that blend storytelling with data-driven strategy. Kristina specializes in bridging brand and creator strategy, ensuring that influencer content not only reflects a brand’s identity but drives full-funnel ROI. She speaks on the future of the creator economy, performance-focused partnerships, the convergence of paid media and influencer marketing, and the leadership required to evolve organizations in a rapidly shifting digital landscape.