Eric Melchor

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Automate processes but never relationships. I help brands win more customers with personalized video. Host of Innovators Can Laugh podcast. Mediocre tennis player.

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About Eric Melchor

Here’s my bio, written in 3rd person – because that way, it doesn’t sound all conceited.

Eric Melchor, marketing geek at tech startup Bonjoro, has been a digital marketing and customer experience professional for over a decade. (recently turned podcast host and former founder of the one-of-a-kind kids startup Fly Movement)

After working as a waiter while attending college, he graduated from UHD and began working at Continental Airlines for the flight benefits and traveled to exotic places on a very slim budget (he slept in airports and got by on cheap wine and baguettes). Then in his first “real” job, he helped the fabulous Vera Sheps of TwoShepsThatPass use non-traditional strategies to promote artists like Ru Paul while developing email and social media marketing skills.

Next he bought media for the legendary Greg March at digital boutique agency Performance Bridge until his friend Adam told him about his job as a digital marketing analyst. Eric asked, “what’s a digital marketing analyst?” and Adam explained that he got to analyze the effectiveness of advertising campaigns and help marketers decide where to allocate their marketing dollars. That sounded fascinating to Eric. So, he went to get that gig.

Eric went on to analyze broadcast media, PPC, online display, radio and even online conversion campaigns for clients including: Amgen, Toshiba, Pizza Hut, Neulasta, AT&T and more. During that time, he contributed to the DM News Guide to Search Engine Marketing, earned an MBA from Pace University, and took up amateur boxing. Eric’s boxing trainer once laughingly told him, “don’t quit your day job”.

In 2011 Eric returned to Texas and began working in retail energy. He led online acquisition efforts and digital strategy for brands like Direct Energy and Spark Energy.

In 2014, Eric used his entrepreneurial drive to create a beautiful one of a kind non-profit: Fly Movement. This innovative kids health program gives 3rd graders an opportunity to reach a fitness goal by using fitness trackers and friendly competition. From there, things sort of mushroomed into teaching as an adjunct marketing professor, speaking at AMA and Prospanica events, and making it a point to do something out of his comfort zone every year like biking the Colorado trail. (he cracked a rib on that adventure)

When not working on Bonjoro, Eric likes interviewing European startup founders on his show Innovators Can Laugh.

Topics

  • video
  • customer experience
  • email automation